The Bouffant Boutique team got in touch with me to help develop their brand in preparation for the launch of the brand new West Sussex hair and beauty salon. Through a series of initial meetings we established a comprehensive set of principles on which they could build their business. I translated this into a luxurious yet subtle brand identity that radiated the classy aesthetic they desired. The use of matte, greyscale palettes and a limited and carefully selected font set to implement the graphic design strategy created a powerful and charming outcome.